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Why You Always Pause at the Door Before Leaving the House

Why You Always Pause at the Door Before Leaving the House Keys, wallet, phone. You pat your pockets. You glance back at the kitchen. You stand there for th...

By Marketing Strategist & AI ToolsFeb 23, 2026

Why You Remember Ads From Your Childhood But Not Yesterday's

Why You Remember Ads From Your Childhood But Not Yesterday's Quick—sing the Oscar Mayer Bologna song. If you're over 30, you probably just did it in your h...

By Marketing Strategist & AI ToolsFeb 05, 2026

Why You Always Read One-Star Reviews First

Why You Always Read One-Star Reviews First You're about to book a hotel. It has 4.7 stars and 2,847 reviews. Impressive. But what do you click first? Not t...

By Marketing Strategist & AI ToolsFeb 02, 2026

Why Gas Stations Make You Walk Past the Snacks to Pay (And What Your Checkout Process Should Learn From It)

Why Gas Stations Make You Walk Past the Snacks to Pay (And What Your Checkout Process Should Learn From It) Here's how you know your checkout process is lo...

By Marketing Strategist & AI ToolsJan 23, 2026

Why Starbucks Puts Two Stores Across the Street From Each Other

Why Starbucks Puts Two Stores Across the Street From Each Other Here's how you know your business growth strategy is backwards: you're trying to avoid comp...

By Marketing Strategist & AI ToolsJan 20, 2026

Why Hotels Put Chocolates on Your Pillow (And What Your Follow-Up Should Learn From It)

Why Hotels Put Chocolates on Your Pillow (And What Your Follow-Up Should Learn From It) Here's how you know your customer follow-up is missing the mark. If...

By Marketing Strategist & AI ToolsJan 20, 2026

Why Costco Hides the Milk in the Back Corner

Why Costco Hides the Milk in the Back Corner Here's how you know your business is thinking like Costco: customers come for one thing and leave with five. T...

By Marketing Strategist & AI ToolsJan 20, 2026

Why Grocery Stores Put Bananas Near the Front Door

Why Grocery Stores Put Bananas Near the Front Door Here's how you know your business is optimized like a grocery store. You've thought through every single...

By Marketing Strategist & AI ToolsJan 20, 2026

Why Airline Boarding Makes No Sense (And What Your Customer Journey Should Learn From It)

Why Airline Boarding Makes No Sense (And What Your Customer Journey Should Learn From It) Here's how you know your customer experience is broken: if you're...

By Marketing Strategist & AI ToolsJan 20, 2026

Why Netflix Autoplays the Next Episode (And What Your Email Sequence Should Learn From It)

Why Netflix Autoplays the Next Episode (And What Your Email Sequence Should Learn From It) Here's how you know your email sequence isn't working: people op...

By Marketing Strategist & AI ToolsJan 20, 2026

Why Your Landing Page Converts Like a McDonald's Drive-Through

Why Your Landing Page Converts Like a McDonald's Drive-Through Here's how you know your landing page is actually working. You can walk away for a week, com...

By Marketing Strategist & AI ToolsJan 20, 2026

Why IKEA's Maze Layout Should Change How You Structure Your Sales Process

Why IKEA's Maze Layout Should Change How You Structure Your Sales Process Here's how you know your sales process is losing customers: they're asking for pr...

By Marketing Strategist & AI ToolsJan 20, 2026

How to Spot When Your Marketing is Actually Working

How to Spot When Your Marketing is Actually Working Most business owners I talk with here in Franklin have this nagging feeling about their marketing: Is a...

By Marketing Strategist & AI ToolsJan 14, 2026

The Marketing Problem That Isn't Actually About Marketing

The Marketing Problem That Isn't Actually About Marketing You know what's interesting? After helping manage over a billion dollars in ad spend, I've notice...

By Marketing Strategist & AI ToolsJan 14, 2026

Your Marketing Budget Probably Doesn't Match Your Goals

Your Marketing Budget Probably Doesn't Match Your Goals Walking through downtown Franklin yesterday, I counted at least six "Coming Soon" signs on Main Str...

By Marketing Strategist & AI ToolsJan 14, 2026

Your Marketing Isn't Broken, It's Just Too Scattered

Your Marketing Isn't Broken, It's Just Too Scattered I was grabbing coffee at Frothy Monkey on Main Street last week when I overheard a conversation that s...

By Marketing Strategist & AI ToolsJan 14, 2026